I helped develop a new brand mark and character for Online for Life that convey less of the statistical scare tactics and more of the heart behind the organization. After developing a thorough content strategy, we outlined a donor-driven user experience strategy and built the website with these tools. The website is organized to educate and motivate visitors to action, but more importantly, to preserve and promote the stories of parents who chose life and babies who were saved. On the site, there are at least three clear ways to understand what Online for Life does and how you can help. We also designed a custom infographic that can be updated in real time, showing Online for Life’s proudest number: babies saved from abortion.